Ironwells Co-op gas bar employees Mat Matiullah, left, Lucy Ordono and Sally McNaughton wear toques and T-shirts promoting Kindness Wins in advance of Pink Shirt Day on Feb. 28. Proceeds from Kindness Wins merchandise sales are donated to Beyond Borders Circle of Change. GEOFF LEE LLS PHOTO
The Lloydminster & District Co-op is once again advocating for compassion, kindness and acceptance in the community with its Kindness Wins campaign in February.
Kindness Wins is in support of national Pink Shirt Day on Feb. 28 to counter bullying with the wearing of pink, but with a focus on a positive, inclusive message over the entire month.
“We celebrate Kindness Wins month which is our representation of pink shirt day,” said Kristine Knourek, the Co-op’s marketing and communication manager.
Co-op staff will be wearing the Kindness Wins merchandise on Fridays and again on pink shirt day in support of anti-bullying.
“We are encouraging people to be kind all year long to show acceptance and love, not just in February, but we’re really trying to highlight it this month,” said Knourek.
Knourek said last year the Co-op rebranded the anti-bullying campaign to focus more on what people should do, which is the opposite of bullying and anger, by practising kindness, acceptance and positivity.
“Kindness Wins is not about wearing a pink shirt on a particular day,” added Don Stephenson, CEO of Lloyd Co-op.
“It’s about acts of kindness, love and respect we can share all year long. It’s a message we’re humbled to get behind, and honoured to show across our organization and in our day-to-day lives.”
Knourek said any act makes a difference, so it can be something as simple as shovelling your neighbour’s snow after a big snowfall or opening a door for someone.
“It’s something as easy and free as giving someone a smile.”
The Kindness Wins campaign is in solidarity with those who stand up against bullying in schools, workplaces, and homes on pink shirt day.
Joining Lloyd Co-op in sharing this message are the City of Lloydminster, Lloydminster Youth Council, Lloydminster Jr A Bobcats, and Beyond Borders Circle of Change, among others.
This year, special events include the Lloydminster Jr A Bobcats’ “Pink to the Rink” home game on Feb. 28, versus Sherwood Park, a declaration by Mayor Gerald Aalbers during the regular city council meeting hosted on Feb. 26, and numerous special activities planned within the schools in Lloydminster and area.
This the eighth consecutive year Lloyd Co-op has promoted the movement, and thus far nearly $20,000 has been raised through the sale of the campaign’s pink and grey Kindness Wins-branded merchandise.
Proceeds have been donated to Beyond Borders Circle of Change, Lloydminster Community Youth Centre and Big Brothers Big Sisters of Lloydminster.
Kindness Wins T-shirts are on sale now for $10 ($1 donation from each), hoodies for $20 ($2 donation from each), and toques for $15 ($1 donation from each) at select Lloyd Co-op locations.
Proceeds from merchandise sales will be donated to Beyond Borders Circle of Change.