David Lopez, the owner of the Lloydminster Arby’s restaurant, test marketed curly fry poutine for Western Canada last fall, with the food item now available at all 60 Arby’s locations across Canada. The recipe includes curly fries, melted cheese curds and special rich, creamy gravy made by Arby’s. GEOFF LEE LLS PHOTO
Arby’s food chain has put a little more French into their fries thanks to some successful product testing of poutine conducted at the Lloydminster franchise.
What was a limited time offer of poutine made with Arby’s curly fries, melted cheese curds and rich creamy gravy is now a permanent menu offering across Canada.
“Customers love it; sales have been great,” said David Lopez, owner of the Lloyd restaurant, chosen to test market the product in Western Canada.
“Sales are proof of the pudding—it’s bringing in new customers and showing that people want something innovative and different than what’s out there right now.”
Arby’s currently has 60 outlets in Canada, with more to come following plans announced last year to add about 10 new restaurants nationally by the end of the decade.
The food chain now has more than 3,300 restaurants across the globe with evolving menu items.
Lopez said it was fun to be the test franchise from Alberta for the French Canadian classic food offering, along with some franchises in Ontario.
“We’ve been asking for it for years to bring a curly fried poutine to Arby’s and with our volume, sales and demographic, Arby’s figured it would be a good spot to try it and do it as a test location,” he said.
“We’ve got a young demographic in Lloydminster and we’re trying to appeal to the young crowd and giving them that new experience.”
Lopez said lots of local customers were also coming in asking for a poutine long before product testing started back in October.
He declared the curly fry poutine is here to stay.
“It’s been good; it’s helped increase sales just by putting that extra item on there,” he said.
Based on customer feedback, Arby’s designed their own gravy using secret ingredients to enhance the overall flavour based on their own unique brand of curly fries.
Lopez said now with the actual cheese curds and the new gravy that’s specifically made for Arby’s curly fries, it’s been a great seller.
“I’ve had it myself numerous times and it’s delicious,” he said.
“It’s a very tasty product we have.”