Edmonton’s Chronic Rock will Rock for a Cure at the Centennial Civic Centre on Feb. 24 to raise funds for the Lloydminster I Love Alberta Boobs Assistance Fund, to help men and women survivors of breast cancer. This year’s title sponsor is Investors Group headed by consultant TJ Altman. SUPPLIED PHOTO
Resolve to Rock for a Cure for breast cancer this year.
Investors Group has signed on as the title sponsor that will bring Chronic Rock, an Edmonton band to the Centennial Civic Centre on Feb. 24 to raise money for the “I Love Alberta Boobs Assistance Fund.”
I Love Alberta Boobs is a local fundraising group dedicated to fighting breast cancer and supporting those living with it.
Rock for a Cure is their biggest funder of the year.
Chronic Rock is billed as Edmonton’s hottest cover band, and will play old rock, new rock and pop for all ages, while helping the Lloydminster charity reach its $10,000 fundraising goal.
“As soon as I approached them they were so all over this,” said Brandy Schwenk, president of I Love Alberta Boobs.
“Cancer touches so many people—so many people are willing to help.
“I’ve seen the lead singer perform live and she is amazing.”
Schwenk calls Chronic Rock a great party band that “gets a good vibe going.”
This will be the eighth Rock for a Cure following a cancellation last year due to the economy when they couldn’t sell tickets.
“We had a lot of people who were quite disappointed because they look forward to it every year,” said Schwenk.
“We’re just so happy to be back this year and hopefully, everybody else is too.”
Early sales are looking good according to Schwenk, with the busiest sales period expected in the next couple of weeks.
The new master plan of I Love Alberta Boobs is to raise enough money at Rock for a Cure to present cheques throughout the year to breast cancer survivors to spend on whatever they want.
Money is dispersed by the Lloydminster Region Health Foundation.
The charity used to help fund a clinical trials unit that helped get medication into patients’ hands a lot quicker.
However, the sudden death of the group’s co-founder, Rebecca Morlidge last August shortly after her breast cancer came back, changed the focus.
“We saw the effect firsthand and it hurt,” said Schwenk.
“It was so hard and so fast, we didn’t see it coming—it made us look at what we were doing and why we were doing it.”
She said they just decided they wanted to help people more locally and more directly.”
Men and women in Lloydminster and the surrounding area can nominate themselves or be nominated by someone else for assistance funds on the I Love Alberta Boobs website.
The first set of what could be quarterly cheques were presented to two female survivors before Christmas, including one at the Investors Group office.
“This is a fantastic cause; people here have given so much time and effort, have shaved their heads for this event and for this cause,” said Investors Group consultant TJ Altman in a video presentation.
Altman said he has been a great supporter of theirs over the years.
She said she knew he would be a great fit as a first-time title sponsor.
“It will be another great year and another good thing for the community,” said Cam Wheeler, speaking on Altman’s behalf as his associate.
Schwenk said Rock for a Cure is slotted during a great time of the year in late February when it’s still cold and there’s not much to do.
In past years, bands such as Tupelo Honey, Default, The Trews, Bret Michaels of Poison, Sebastian Bach of Skid Row, and Art of Dying have headlined the fundraiser.
“New this year, we will be having appetizers served throughout the evening – so bring your appetites,” said Schwenk.
The event will also feature a silent auction and a 50/50 draw.
Individual tickets are available for $40 and reserved tables for eight are $400 by contacting Schwenk at 780 808-9624 or Sorrell Elliot at 780 870-2517.