The Thorpe Recovery Centre is challenging individuals and businesses to make healthier lifestyle changes in September to raise funds for their Capital Fund.
Those who reduce or trade their consumption of coffee, alcohol, fast food and use of television and online media will become a SoberHero for a worthy cause.
“We are encouraging people to make lifestyle changes and fundraise for the Thorpe Recovery Centre, that provides life-saving services,” said Sara Cawsey, the centre’s business development assistant.
The Thorpe Centre is a 72-bed facility that provides medically supported detox, residential addiction treatment, continuing care, outpatient counselling, and short-term intensive programs.
The goal of the SoberHero campaign is to raise $10,000 in September, which is also addiction awareness month in Canada.
Last year, the centre raised $6,000 and is hoping to raise the bar this time around.
The idea is to challenge yourself by giving up one habit or vice for 30 days and have your friends and family sponsor your progress using the honour system.
“At the end of September, we are also celebrating recovery day on Sept. 30 at City Hall,” said Cawsey.
“We are hoping to draw a crowd and just celebrate recovery.
“There is such a huge stigma around addiction and mental health.”
According to 2016 statistics from the Centre for Addiction and Mental Health, one in five Canadians, including an estimated 6,400 Lloydminster residents, will have an addiction in their lifetime.
“We want to encourage more people to get help and to see that there is such a great supportive community in recovery,” said Cawsey.
The SoberHero campaign is a web-based campaign open to all ages that challenges friends, family members and coworkers to jump on the bandwagon for healthy living.
SoberHeroes can sign up as individuals or teams at the thorperecoverycentre.org website anytime before Sept. 30.
The new campaign follows the Thorpe Centre’s quirky, but effective Night Off fundraiser that Cawsey said went well.
“We are still waiting to do a cheque presentation, but I believe we are at $9,500,” she said.
The initial fundraising wish for that was an ambitious $40,000, but Cawsey said it was a “good kick at the can” for the first one.