So long Streetscapes, hello D.L.

By Geoff Lee

March 28, 2017 12:00 AM

forget all your troubles, forget all your cares Tess Wack, Downtown Lloydminster coordinator, starts a laptop presentation on the organization's new branding and logo during the AGM on March 22. GEOFF LEE LLS PHOTO

Streeptscapes is dead. Long live Downtown Lloydminster.
The Downtown Business Improvement District (BID) has re-branded and renamed itself, Downtown Lloydminster with a new logo, website and banners.
The transition will take place without the leadership of Dawn Hames who is stepping aside as board chair after five years at the helm.
The board of directors will meet soon to elect a new executive.
Hames was on hand to launch the rebranding at the organization’s annual general meeting held at Alex’s Dining Car in the Econo Lodge on March 22.
“There was a consensus that the name wasn’t really clear or representative of who we were as an organization and what we were trying to accomplish,” said Hames.
She said it was time to rebrand to strengthen positive perceptions and attract people and business downtown.
The rebranding of the Downtown Lloydminster Business Improvement District includes the tagline: “Where it all comes together.”
The task of marketing the new BID falls to Tess Wack who was introduced as the new Downtown Lloydminster Coordinator and is developing a new website.
The BID will now be administered by the Regional Business Accelerator following a $75,000 contract tender.
“We put it up for tender because it’s quite a bit of money and we wanted to make sure we are getting the best value for our taxpayers that are downtown,” said Hames.
“We found the Accelerator was the best choice.”
Hames said the Accelerator will provide administrative functions, a strategic planning session and look after their financials.
Hames thanked the Lloydminster Chamber of Commerce that previously provided those roles for the past 14 years.
The downtown business district is funded by the downtown property owners through a special levy collected by the City of Lloydminster at tax time.
The new Downtown Lloydminster will operate with a 2017 budget of $193,350.
The AGM celebrated its rebranding and 2016 accomplishments with business owner awards for indoor renovation, outdoor renovation, and seasonal/theme displays.
The indoor reno award went to the Collective Art Market, with Olive and Birch accepting the outdoor reno award.
The seasonal/theme display was jointly awarded to Central Suites and Border City Furniture for their flower alley.
The AGM was also treated to a new award category recognizing individuals or businesses who have made outstanding contributions to the downtown district.
Plaques were presented to Kurt Price of 95.9 Real Country radio and Deanna Wandler from the Source for 10 years organizing Here Comes Santa Day.
Singled out was entrepreneur Tonia Robinson for the streaming of the Tragically Hip viewing party called, “That Night in Lloydminster.”
Recognition also went to the Parade of Lights committee for the Parade of Lights held throughout downtown during Christmastime.
Cliff Rose for Clothes owner Dave Schneider accepted an award for 30 years in business downtown.
Hames was feted for being board chair with a plaque from vice chair, Jon Rokochy.
Looking back, Hames said the most memorable thing has been working with so many different business owners that want events to happen and are willing to make the downtown better.
“I think we need to continue to represent the downtown and do targeted events to represent what our community wants and needs from the downtown,” she said.
“We need to continue to do marketing and events downtown and bring us to top of mind.”
The flagship summer event, Streetfest, held in partnership with Arts without Borders and the Lloydminster Farmers Market will take place downtown on June 24.
Hames said the downtown also needs an anchor store or facility along with more retailers with another restaurant on her wish list.
“What’s really beautiful about the downtown is its unique businesses that are locally owned,” she added.
She said with independent owners, the money stays in our community as opposed to American owned franchises where the money leaves Lloyd and the country.
Hames’ future plan is to focus on her own downtown business, Dawn Interiors.
Downtown Lloydminster will move ahead with returning board members Jon Rokochy, Anies Castonguay, Bonita Brick, Darren Weinkauf, Stephanie Brown-Munro and newcomers Tasha Beauchesne, Natalie Olson, Beth Bernard, Shaun Guerts, and Rob Anderson.

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