Crushing bullying with kindness

By Geoff Lee

February 9, 2017 12:00 AM

DO UNTO OTHERS Julie Towe, a deli clerk at Co-op Marketplace on 50 Ave., posts a Golden Rule type of message of kindness on a store board as part of a social media campaign to spread messages of kindness. GEOFF LEE LLS PHOTO

Kindness Wins.
That’s what Lloydminster & District Co-op Ltd. is calling its ongoing 2017 Pink Day anti-bullying campaign in the Border City.
Kindness Wins is a community-driven campaign advocating for standing up against bullying in schools, workplace and homes in the lead-up to national Pink Day celebrations on Feb. 22.
“Kindness Wins is another example of our Co-op’s commitment to community,” said Don Stephenson, CEO of the Lloyd Co-op.
Beyond Borders Circle of Change, the City of Lloydminster, and Lloydminster Jr A Bobcats are among the 2017 campaign partners with Lloyd Co-op.
“This year, we opted to change a little bit of the messaging and really focus on the positive sides of kind actions and compassionate behaviour and the difference they can make on people’s lives,” said Kristine Knourek, the Co-op’s marketing manager.
The Co-op Marketplace on 50th Ave. has set up a #Kindness Wins board for shoppers and staff to post their own kindness messages as well as on Twitter and Facebook.
“The larger aspect of the entire campaign is centred around the national Pink Day,” said Knourek.
She said the intention is to encourage people to wear the colour pink as they stand up against bullying and show their support for everybody regardless of their gender, of their race of religion.
“The movement is really showing a lot of love and acceptance and respect for people of all walks of life.”
“We’ve actually been the sponsor of it for the last several years in Lloydminster and it aligns really nicely with our values as an organization.”
This year is the seventh consecutive year, Lloyd Co-op has led the local campaign and has raised more than $15,000 through the sale of pink merchandise.
Kindness Wins T-shirts are on sale for $10 ($1 donation from each), hoodies for $20 ($2 donation from each), and toques for $15 ($1 donation from each) during the campaign at select Lloyd Co-op locations.
Local beneficiaries from the proceeds have included Beyond Borders Circle of Change, Lloydminster Community Youth Centre and Big Brothers and Big Sisters of Lloydminster.
Today, Travis Price, Pink Day cofounder and Red Cross ambassador and Scott McHenry, a Red Cross ambassador and former receiver for the Saskatchewan Roughriders will speak with local students.
The duo will talk first with students at Lloydminster Comprehensive High School and Holy Rosary High School about anti-bullying.
The pair will also host a special event for the public at the Wild Rose Pavilion at 7 p.m.
Wednesday night,  Price and McHenry dropped the puck at the beginning of the Bobcats “Pink to the Rink” home game at the Civic Centre.

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