Returning to his roots

By Geoff Lee

January 31, 2017 12:00 AM

ON THE EDGE Wynn Dietrich shows off the beauty of this Wood jewel leuko, puukku knife combo imported from Finland at the Lloydminster Gun & Outdoor Sportsman Show Jan. 21-22 at the Servus Sports Centre. Dietrich is the owner of a new online business startup called reWild Outfiitters in Lloydminster and a new gun show exhibitor. GEOFF LEE LLS PHOTO

Wynn Dietrich has reinvented and rewilded himself.
The former IT health professional from Lloydminster is reconnecting to nature with his online business, reWild Outfitters, selling bushcraft and outdoor adventure gear.
“Bushcraft has become a movement where people who have become separated from nature by the workaday world and technology make a return to their rural roots; to rewild themselves,” said Dietrich.
When he lost his contract last August to work remotely for a U.S. company providing technical support for health companies, his passion for the outdoors became his new vocation and reWild Outfitters was born.
Even before his job loss, Dietrich had renewed his interest in biking, kayaking, camping and bushcraft to get back to nature.
“I began this journey to rewild myself several years ago, which is why I chose that name for my company,” said Dietrich.
“I want to provide the tools and equipment for people to get back to nature; to rewild themselves.”
Dietrich was one of nine new exhibitors at this year’s Lloydminster Gun & Outdoor Sportsman Show at the Servus Sports Centre on Jan. 21-22.
He was hoping to get some exposure from his custom and production knives from Canada, the U.S. and abroad.
“I’m just starting out so it’s online, that’s the major business, but I am going to do some trade shows around the area,” he said.
His display included an array handmade knives from Finland, some semi custom knives from the U.S. along with axes from Sweden, some production knives and camping gear and saws.
“I’m into bushcrafting and I see knives as a very useful tool out in the bush for survival and for thriving outdoors,” said Dietrich.
He said bushcraft is wilderness survival and the skills to do so, including firecraft and the use of knives and axes with knives being his favourite.
“I love the fact that they are such a useful tool and can do so many tasks for you to survive in the wild,” said Dietrich, who has a liking for Nordic knives.
“I see a niche here—I don’t see many people offering these types of knives in Canada so I am going to try to sell Nordic knives.”
Dietrich was wearing a sheaf with a double knife set based on traditional knives made by the Sami, Finland’s indigenous people.
His personal set includes a smaller Wood Jewel knife called a puukko and a larger knife called a leuku.
“I love the look of them, I love the way they work,” he said.
Dietrich said as his business gets rolling, he will also be bringing in custom reWild branded leather products as well as offering custom leatherwork services upon request.

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