A little off the top, a little off the price

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November 15, 2016 12:00 AM

HAIR HUMOUR Darlene Peregrym, and her hairdresser daughter, Charlotte Ingriselli, share a laugh at Ingriselli's shop. PAUL FORGES LLS PHOTO

Shop caters to seniors

Charlotte Ingriselli, of It’s All About You Hair Salon, knows seniors don’t get rich off pensions.
That’s why, since opening her shop earlier this year, she decided to give the older generation 20 per cent off all services, including shampooing and styling.
“It definitely helps,” she said with a laugh, referring to the discount attracting more seniors to the salon.
“Because most places only ever offer 10 per cent off, and some places don’t offer anything, and seniors don’t make a heck of a lot on pension and not every senior gets the same amount on pension.”
Ingriselli added that because seniors live on pension, they tend to be a little tighter with their dollars, and rightfully so, and some will even go shop to shop looking for the best deals on a new hair-do.
It’s her hope when they go into It’s All About You, they’ll find that deal they’re looking for and become part of the regular clientele.
She said she enjoys offering her services to seniors and points out they’re a different type of group to work with.
“It’s just a different kind of clientele, they want different things done with their hair; they’re older and old school in their thinking, they’re old fashion in their style,” she said.
“Men are usually bald and women are usually white hair, some of them thinned hair, and some of them just want their roller sets and some want their perms with their roller sets, it’s a totally different mentality, totally different thinking and right now in 2016, the seniors I deal with, we’re talking people who when they were young, that was in the 1930s, 40s, and 50s, because some of the seniors are like 85 years old, so their style is much different than people even in their 50s would be.”
Ingriselli started in the hair dressing industry in 1981 and enjoys all aspects of working with hair, as well as the personal one on one part of the job, adding that clients may start out as clients, but they end up becoming friends.
She trained in Edmonton and spent years learning her craft and gaining experience in places like Edmonton, Alta., Lloydminster, SK, and Sudbury, Ont.
She said her goal is to make people feel like the service part of hairstyling has come back and to get rid of the conveyer belt feeling.
“It’s all about being pampered, it’s all about you,” she said.

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