Sleep Country not laying down in commitment to the community


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November 1, 2016 12:00 AM

Sleep Country has a new franchise in town and it’s wasting no time in getting into bed with the community.
The national chain has always had a mandate to support women and children, so when it arrived in the Border City, representatives got in touch with the Lloydminster Interval Home and offered to donate some fresh beds to the organization’s facility.
“When the company was looking at opening their store here, they had actually contacted us because they were looking for organizations that they could partner with that supported women and children in our community,” said Charlene Rowein, assistant executive director with the Interval Home.
“We had that conversation with them about the things that we do here and from there we’ve just had the opportunity to have somebody come from Sleep Country come. meet and have a tour of the shelter and talk about what that partnership could look like.”
Lloydminster Interval Home is a place for women and children who are in abusive relationships to get help with a wide range of offered programs, facilities, and services.
After the tour Sleep Country decided to donate 18 new mattresses, foundations, frames, mattresses protectors, pillows and sheets, all the essentials for clients of the Interval Home to get a better night’s sleep.
Rowein said these are all things that do wear down and have to be replaced every now and then, and with the organization serving up to 21 clients at a time, this donation means almost all the bedding is getting a top up.
The current beds being replaced will potentially go to support women moving out of the facility, and any remaining could be resold back into the community in the form of used products.
“It’ll be really significant, especially for the women and children that are here; when they come here we try and create as much of a home atmosphere as possible to make them feel comfortable and safe, so being able to have those comfortable beds to go up to and sleep on is a big piece of contributing to their comfort while they’re here,” Rowein said. 
“And just even the financial cost of what it would have been for us to replace some of those, especially that many at one time, it’s a huge thing just for the Interval Home as far as replacing them ourselves, so having that community support is really appreciated and we really are thankful that they had reached out to us and are offering that support.”
Lynn Martel, vice-president of community programs and initiatives for Sleep Country, said it’s important for the store to give back to the communities as much as possible, despite being a national chain.
She added the company hires locally in communities in which it operates, and wants to give back in other meaningful ways at the local level, so given the type of store it is and kinds of organizations it likes to get involved with, donating beds to the Interval home was an obvious fit.
“Remaining local is really important, so local initiatives have always, and will always, continue to be who we are; our DNA,” she said.
“Getting involved with the community is essential for us to become part of the community and at Sleep Country we really believe in social and corporate responsibility, so it’s a privilege to give back and it’s really part of who we are and what we do.”
Martel also said Sleep Country is “super excited” to be part of the Lloydminster community and is looking forward to welcoming new customers in the store with its sleep expert sales associates who are friendly and knowledgable, offering a no pressure environment to do business in.
Sleep Country opened its first store in Lloydminster August 1,and will be donating the truck load of beds to the Interval home Nov. 10.

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