Lloydminster is ranked the second most spooktacular city in Canada, and not just because of the poseurs walking around in clown suits like those weirdos from the States.
The ranking actually comes from data mined by online retailer Wayfair.ca, that looked at seasonal purchases of its own products from Oct. 1 2015 to Oct. 1 2016.
“We thought it would be fun to look at some internal data, which looks at the purchases of Halloween goods including onsite sales events that we have in various categories to see which cities and towns in Canada were purchasing the most goods and as a result will have the most spooktacular settings this year,” said Emily Moran, public relations specialist with Wayfair.
“We’re completely online, we don’t have a storefront, so we really do have key data analytics that we’re able to pull from and be able to figure out where most purchases are happening when it comes to Halloween decor.”
The Border City lost out to Athabasca, Alta. that came in first on the list of the most spooktacular cities and came in just ahead of Kamloops, B.C. who got the bronze medal in Halloween related purchases.
Some of the categories looked at were purchases like accent furniture, bedding, decorative accents, entertainment furniture, lighting, outdoor decor and seasonal decor in various postal codes across the country, including Lloydminster’s S9V codes.
“This is the first list from Wayfair Canada, however, we have been doing data focused lists on Wayfair US, the parent company, for about a year and it’s always cool to see how different cities and towns rate and the differences between them,” Moran said.
“We always find them interesting.”
In keeping with the Halloween spirit, the fine folks at Wayfair even provided some of lead trend forecaster Alex Bowman’s favourite decorating tips for the spooktacular season.
When the weather turns crisp, Bowman said he loves to use big planters filled with tree branches to spruce up the yard, then stack apple crates filled foliage around the planters to give the piece more impact.
“It’s also fun to go overboard with pumpkins; try lining up three per step, I suggest interspersing outdoor lanterns with the pumpkins stacked around them and I love LED candles—they have timers and look so real,” Bowman said.
“Another way to decorate with pumpkins is to carve them out and place mum plants in them, this adds a very festive feel.”
For those into a more spooky look, Bowman asks, is there anything more fun than fog?
He said fog machines are a perfect final touch to make an entry way look haunted and will also be a hit with the kids when they show up at your door looking for tricks and treats.
“To really go over the top, go glam for Halloween—Day of the Dead is the perfect theme for parties and outdoor décor,” Bowman suggests, referring to the popular Mexican holiday.
“Stick to black, white, and metallic to take it to the next level.”