Ulmer wins Lifetime Achievement Award

By Geoff Lee

October 27, 2016 12:00 AM

well deserved Ross Ulmer, 62, is the recipient of this year's Lifetime Achievement Award presented to the Ulmer Auto Group dealer during the Lloydminster Chamber of Commerce Business Excellence Awards on Oct. 21.

Ross Ulmer was caught off guard as the recipient of a Lifetime Achievement Award during the Lloydminster Chamber of Commerce Business Excellence Awards.
First of all, he thought he was way too young.
“I’m 62, usually this is reserved for people that have done lots and lots and lots,” said Ulmer, who opened his first Chevrolet dealership in Lloydminster in 1987 with his brother Doug.
“There are lots of better recipients than me in the community, so I was overwhelmed.”
The award recognizes Ulmer’s role with helping to grow the Ulmer dealership empire to 13 locations in Alberta and Saskatchewan under the Ulmer Auto Group flag.
It is understandable that Ulmer drove his award home in a new 2016 Chevrolet Enclave sold at Ulmer Chev Cadillac.
His wife was out of town, but his tableful of business partners will vouch that he accepted the award at the Centennial Civic Centre Oct. 21 with a suggestion to the presenters.
“I ended the acceptance speech saying, ‘I’m about to rename this award because I’m not done yet and I am going to name it the lifetime achieving award,’” said Ulmer with a laugh.
He conceded he was picked for the award for his business acumen and extensive community involvement.
The Ulmer Group owns four dealerships in Lloydminster except Ford, Chrysler, Honda and Hyundai (investors in the building) with the growth model of developing staff and promoting them as dealership partners.
Ulmer has won a slew of industry and dealer association service awards over the years, but he’s just as proud of his community involvement.
“From the performing arts theatre to supporting the rodeo—a successful dealership is uniquely situated to contribute to the community where it operates,” said Ulmer of his corporate philosophy.
Notably, his resume includes an impressive list of personal and corporate support for the Vic Juba Community Theatre, from the project lobbying committee to conducting a pit orchestra at the grand opening.
Ulmer grew up in North Battleford as an accomplished trombone player, finishing first in a national festival in 1973 while studying music at the University of Saskatchewan.
He went to on to earn a master’s in Texas at one of the best jazz schools in the world and would have made music a career, but good paying music jobs were few and far between.
He couldn’t see himself continuing his last role as a soloist and first trombone with the RCMP band in Ottawa for what amounted to a military organization.
In 1980, he accepted an offer from his brother Doug in finance and insurance for Ulmer Chev in North Battleford until expansion brought him to Lloyd where he has succeeded over the years.
Ulmer Chev just wrapped up an indoor sale that Ulmer says, always work well for all of the Lloyd dealerships in the Ulmer Group.
“It’s sign that our economy is definitely on the way up,” he said.
“Things have been really good there—go off site then people know you are serious about a sale.”
He said it draws people in from other communities because everything is under the roof.
He said sales have been good this fall with his belief that the economy has stabilized.
“If unemployment is 10 per cent here—and I don’t know what it is— there is still 90 per cent of people working,” he said.
He said trucks and sport-Utes are the best sellers as people upgrade their vehicles before winter.
Ulmer Chev just finished a renovation to its exterior along with a new look and expansion at Westridge Buick GMC with a lube shop.
“Ulmer Chev had the first quick lube in town in 1992 when we opened that building,” said Ulmer.
“It’s a given now, you need a quick lube, so Westridge’s new quick lube has been really well received.”
The Ulmer Group is currently focused on developing medium size dealerships such as Cochrane Dodge using their skill-set to increase sales and dealership size.

More News

LCSD hosts archbishop

The Lloydminster Catholic School Division (LCSD) had a special guest this week, as Archbishop Richard Smith toured multiple schools. more »

Falk talks first session in House of Commons

Battlefords-Lloydminster member of Parliament Rosemarie Falk is back in her constituency for the summer. She held a summer office open house this week for people to have a tour, drop by for a conversation,… more »

Health council opens channels

We have your back on healthcare. That’s what the Yellowhead East Health Advisory Council (HAC) told local and area residents during its latest meeting at the Lloydminster Hospital on June 20. more »

more »