Heavy oil show sports refreshed look

By Geoff Lee

September 16, 2016 12:00 AM

The 2016 Lloydminster Heavy Oil Show will have a fresh look with a 30 per cent turnover of new exhibitors at the Lloydminster Exhibition Grounds Sept. 14-15.
The downturn in the economy allows the Oilfield Technical Society organizing committee to tap into a waiting list from the previous show in 2014 to fill available booth space.
“Usually, once you’re in the show, it’s pretty much the same people— you wouldn’t have any more than 10 exhibitors leave the show every two years,” said show chair Paul Klaassen
“It should be exciting in that way with that many new exhibitors.”
Among the newcomers are some startups that were shut out of the last show that sold out early in boom times.
“The best thing about anybody who is in this show is they are guaranteed a spot in the 2018 show,” said Klaassen.
A total of 180 exhibitors had signed up for the show by late August with 200 in all expected to sell out.
Klaassen said the trend this year for some exhibitors that used to book up to 10 booths is to take two booths to save money, but guarantee their presence.
The Lloydminster oil show is touted as the world’s premier showcase for heavy oil knowledge and technology and companies view it as a way to wave the flag and build their sales networks.
“That’s one thing about the Lloydminster Heavy Oil Show, it’s all about innovations,” said Klaassen.
“People are always trying to improve things environmentally, safety wise and also save money for your customer.”
The price of oil today is about half of what it was during the 2014 show, putting the heavy oil show innovation under an even brighter spotlight with the bottom line in mind.
“Anything an oil company or a businessman does, it’s all about return on investment,” said Klaassen.
“If you’ve got a thing that’s going to save us a million dollars, how long is it going to take to save a million dollars, what’s the cost of your machine?”
He said everybody comes along with a little better technology to save money or time in all types of economic climates.
Klaassen said anybody who is at this year’s show is still enthusiastic about the future with oil going in the right direction lately after slumping under $30 a barrel in January 2016.
At the 2014 show oil was priced around $90 U.S. a barrel.
“At the last show— oil companies – it was too busy and now they’ve picked their projects and they’re going to make sure it’s a good return on investment,“said Klaassen.
He said the message from exhibitors he’s spoken to boils down to “hey, we’re still here, check our services out.”
Klaassen is the manager of PWM Steel that has doubled the size of its indoor booth to display its new water jet cutting technology.
“Our plasma table brake, we’ve cut a bunch of stuff for the oilfield, so we’ll have some of those samples in the booth showing what PWM Steel can do for them,” he said.
With more than 6,000 visitors expected during the two day show Klaassen said exhibitors like him could meet 500 potential customers,
He said that would more than pay for the cost of his indoor booths.
“If you figure you’ve got a $3.000 expense for the show for the week that’s pretty cheap if you’re going to see 500 potential customers,” he said.
He noted an outside booth is half the price of an inside booth.
“It’s a very cheap show to come to,” said Klaassen, noting it’s the only show of its kind solely dedicated to heavy oil.
Once again, the show will be held in conjunction with heavy oil technical presentations hosted by the Lloydminster section of the Society of Petroleum Engineers.
The SPE has scheduled three presentations in the Prairie Room on Sept. 14.
The presenters are GCHEM, Chemscape Safety Technologies and Hawkeye Industries with abstracts posted on the oil show webpage at lhos.ca under the technical presentations link.
The show will kick off Sept. 13 with a banquet and keynote speaker Rob Morgan, senior vice-president and chief operating officer from Crew Energy Inc. There will also be a supper and social night Sept. 14 at the exhibition grounds with comedian Big Daddy Tazz.
Finding a hotel room in the city will not be a problem as it was last time with so many new hotels built in the past two years.
Klaassen also expects there to be fewer complaints about cellphone coverage this time around.
“Actually, they put a cell tower up on airport road about two months ago so cell phone coverage should be better and we’ve lots of hotel rooms,” he said.

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