Old pool, new name

By Geoff Lee

July 5, 2016 12:00 AM

Jody Herbus, left, owner of Bioclean Disaster Services, thanked Mayor Rob Saunders for the opportunity to purchase the naming rights to the indoor pool from the city. The pool is now called the Bioclean Aquatic Centre. The renaming ceremony took place Thursday.

The Bioclean Aquatic Centre is the new name of the indoor pool.
An official renaming ceremony of the facility formerly known as the Lloydminster Leisure Centre took place outside the pool at Bud Miller All Seasons Park with new signage in place on June 29.
“It’s a very exciting day for Lloydminster to get some corporate support from one of our business partners in the community,” said Lloydminster Mayor Rob Saunders, with Bioclean Disaster Services owner Jody Herbus on hand.
“The wonderful signage that you see here behind us is like a whole refreshment for the facility.”
Saunders said it was a creative way to drive some support within the community—some financial support and some capital support for the city’s infrastructure.
Under the terms of the city’s facility naming rights program, Bioclean will pay $200,000 for a 10-year naming term for the Bioclean Aquatic Centre.
Payments of $20,000 a year will help fund repairs and upkeep and even staffing. The pool is the second city facility to be renamed following the renaming of the city’s multiplex as the Servus Sports Centre.
Saunders said the purchase off naming rights is a trend in many communities and across the country as funding is difficult to find.
“The best things happen locally and the local business community is very generous in supporting city initiatives like this,” he said.
Herbus said his motivation to purchase the rights to name the pool after his company is based on a need to give back.
“The community has been very good to my company, my employees,” he said.
Bioclean Disaster Services is full service restoration company that uses eco-friendly products to repair property damage from water, wind, mould or asbestos contamination.
“We live here, we work here and the green space we have here; the parks and the swimming pools are so important not just to children, but to adults,” said Herbus.
He said the aquatic centre is place where everyone can get away to relax with their families and enjoy life and spend quality family time together.
Herbus said he hopes people will be excited with the new name.
“I think the naming of it an aquatic features more of what this building is actually used for,” he said.
“Hopefully, they will recognize that Bioclean as well as other companies that sponsor local facilities they can see that we are giving back to the community in a good way that makes life enjoyable for them as well.”
The design, construction and installation the new entrance and building signs were a joint project between Reid Signs and the On-Site Sign Group.

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