Fashion's alive and well in Lloyd

By Geoff Lee

April 26, 2016 12:00 AM

the Lloydminster Source's own Rikkea Roberge wears a trendy fedora hat and flash jewellery tattoos from Olive & Birch. Her dress was made with Source newspapers by Dawn Hames, from Dawn Interiors.

Who are you wearing?
That fashion question was asked of 19 volunteer models during the Lloyd Style Downtown Fashion Show Wednesday at the Clock Tower Pasta and Burger Bar.
The responses ranged from styles at Labis Store to Bridal by Chan with 24 downtown businesses taking part in the Streetscapes Destination Downtown event
More than 70 outfits and hairstyles were on display before a sellout crowd of mostly women.
“I don’t think we’ve had fashion shows in Lloyd for some time, so I think ladies are always interested in fashion and hairstyles,” said Streetscapes’ chair, Dawn Hames, minutes before show time.
“The support has been amazing, it couldn’t be better.”
The event also raised $1,430 for the Salvation Army Food Bank from a portion of the proceeds.
The night was emceed by Kaleigh Abraham from Newcap who called out the runway lineup of fashions from street wear and business attire to beach and vacation styles.
“We have clothing stores that put their clothing in and we have hairdressers that have done the hair,” said Hames about the participation.
One of the more unusual outfits was a paper dress fashioned by Hames from Source newspapers and worn by Source sales rep Rikkea Roberge.
Models included young boys and girls and several men including Kurt Price from Lloyd FM 95.9 radio.
Fashion week is in keeping with Streetscapes’ new strategy to “cluster market” similar groups of downtown businesses.
This week is Homestyle and Specialty Retail week for businesses such as furniture and decorating stores and landscapers all based downtown.
“There is a good cluster of home style type businesses in the downtown core,” said Hames.
“So we are all working together to create a real fun event for people that would like to learn something from a designer for free or they’d like to attend a tea party or an open house or a seminar.”
The complete list of events is available in the April 21 edition of the Source on page 13.
More cluster events are in the works for other sectors leading up to a huge sidewalk sale during RBC Cup May 14-22.
“Cluster marketing has been a real hit,” said Hames.
Hames is the owner of Dawn Interiors on 50th Ave. downtown.     
“I think the best thing is we’re getting to know each other — the businesses downtown — so it’s creating and expanding the sense of community we share as downtown business people.”
“It reaffirms why we are downtown and why we love being downtown.”

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