Now, hat's a great cause

By Geoff Lee

March 15, 2016 10:12 AM

Vic Juba Community Threatre is holding an NHL Hat Auction for the playoffs to raise capital funds. Factory Sports Excellence sales rep Jerad Coghill holds a few hats of potential playoff teams.

Hat auction returns to support Vic Juba Theatre

Whoever wins the Stanley Cup will be scoring a few bucks for Lloydminster’s Vic Juba Community Theatre.

The theatre is holding a new NHL Hat Auction for the 16 playoff teams at the Rock Creek Tap and Grill April 11 at 7 p.m.

Sixty per cent of the playoff pot will go to fund capital projects at the theatre with the remaining 40 per cent paid out to a five pool winners.

“Last year was a really good success so we’re hoping this year to raise a bit of money for the theatre again,” said Chris McQuid, who heads the planning committee.

The theatre ran it previously as full regular season pool during the 2014-15 NHL schedule, but switched to a playoff pool this year after interest in tickets waned for another season long pool.

“With the way the economy is, it’s tough to get sponsorship money and tough to get people interested in the event,” said McQuid
“So this year we bumped it back to just doing the playoffs.”

Tickets to the event are $25 and include an open faced 8 oz steak sandwich, a silent auction and a live auction of NHL team hats with Kurt Price from Lloyd 95.9 FM as auctioneer.

“There’s a lot going on that night,” said McQuid. “It’s a fun night out.”

Comedian and Don Cherry impersonator Clark Roberston, a.k.a., That Don Cherry Guy, will provide the entertainment.

McQuid recalled last year’s regular season hats selling for anywhere from $300 to $1,200.

“We’re kind of hoping to get back to that level again,” he said.
“The more money that goes in, goes out to winners, so it’s better for everybody if the hats go for more.”

Whoever buys the Stanley Cup champion hat gets 20 per cent of the available pool money.

Equal five per cent payouts will go to the Stanley Cup runner-up, the first team out of the third round, the second round and the first round.

McQuid’s money will be on the Chicago Blackhawks who got a good push at the trade deadline by his reckoning. But he also has a soft spot for the Los Angeles Kings.

“They always find a way – if they can get in the playoffs they are tough to knock out.”

As a member of the board of directors at Vic Juba in his role as a city councillor, McQuid is also cheering for the theatre at the hat auction.

“The groups that won last year took home some cash too,” he said. “It supported a good cause with a little kickback for themselves as well.”
McQuid thinks the playoff pool will bring out a different crowd and some awareness to the theatre.

“The hope is it draws some people to Vic Juba for some events as well,” he said.

Last year when the hat auction was held at the Canadian Brewhouse it drew a mixed crowd of 18 year olds to seniors, many of whom came to support the theatre.

“We had hockey fans and non hockey fans that just wanted to come out and check it out,” said McQuid.

He noted they were looking for a smaller venue this year for the playoff pool.

“Rock Creek was excited to jump onboard and give us a little bit of a break on the food.” said McQuid. “We’re excited to have them host it.”

The main event sponsors to date are Fowlers Financial Holdings Inc., Synergy Credit Union,  95.9 Lloyd FM and Factory Sports Excellence that will supply the caps.

Additional sponsorship opportunities are available for all 16 NHL team hats.

The sponsors will be recognized as each hat goes up for auction.

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