Co-op campaign huge success

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November 26, 2015 12:55 PM

Dave Lever, food division manager at the Lloydminster Co-op, stands beside the Christmas tree used for the Spread a Little Christmas Love this Christmas campaign.

To say the Lloydminster and District Co-op’s newest Christmas campaign was a success might be an understatement.
Spread a Little Love this Christmas invited customers to pick an ornament off the Christmas trees they had set up in their stores, one in Lloydminster and one in Neilburg, with each ornament having a local senior’s name and Christmas wish item printed on it. 
Once the customer bought the item, they could bring it back to the respective store and at the end of the campaign the Co-op wraps and delivers the gifts to local senior’s homes in Lloydminster and the surrounding area.
“The response from our membership and our customer base in Lloydminster and Neilburg has been phenomenal and I really attribute it to our community at large in terms of their sense of giving and giving back,” said Don Stephenson, CEO of Lloydminster Co-op.
The campaign started on Nov. 13 and was supposed to run until Dec. 4 but all 550 ornaments were taken off of the trees within five days.
Stephenson said that seniors are a group often forgotten when it comes to charitable Christmas campaigns and this was just a small way to give thanks for all they’ve done.
Seniors are the ones that built and shaped our communities and the folks at the Co-op felt they were underserved so they came up with Spread a Little Love this Christmas in their honour.
“We know that in some of the care facilities that sometimes the smallest things are the things that bring joy and I think for all of us it was our opportunity to say thank you.”
When they collected the wish lists from the seniors’ homes, the items that the seniors asked for were humbling for Stephenson to see.
They were simple things including mittens, wool socks and a calender with pictures of kittens on it.
Then when the campaign officially kicked off, Stephenson kept track on social media, saying that it was an amazing thing to watch unfold.
“We had mothers on social media coming back on with a picture holding eight ornaments and said this was an opportunity for her and her children to go out and truly experience a sense of sharing and giving and to use that as an opportunity for her kids.”
All gifts will now be delivered to the participating seniors homes before Christmas day.

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