City widely endorsed as tourist destination: survey

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September 10, 2015 8:15 AM

According to a new survey by Lloydminster Tourism, Lloydminster residents overwhelmingly recommend the Border City as a travel destination, but have trouble finding resources when it comes to planning activities for their guests.

The survey was open throughout the summer, kicking off during the Colonial Days parade on July 8. Lloydminster tourism was hoping to receive 200 fully completed questionnaires but ended up exceeding expectations with a total of 254 surveys.

“We were really thrilled with the comments section on the survey,” said Katlin Ducherer, manager of event and business development with the Lloydminster Economic Development Corporation, which oversaw the survey.

“We’re really happy with how people thoroughly filled them out and the quality of the answers.”

The survey found that 79 per cent of respondents recommend Lloydminster as a place to visit and 43 per cent of respondents had family and friends visiting during the past year, with over 70 per cent of those guests coming from either Alberta or Saskatchewan.

Seventy-nine per cent of the time the visitors stayed with the host and only 31 per cent of time did the guests eat out on more than three occasions. The most popular attractions were Bud Miller All Seasons Park, shopping and followed by exploring the city.

“One of the things that was very prevalent in all the surveys was that Bud Miller (park) was something that people don’t necessarily have in their own communities and that when they come here their friends and relatives who are hosting the always take them there,” Ducherer said.

See “Tourism,” Page 3

In terms of criticism, visitors disliked the traffic and stated that there was “not much to do.” Drawing attention to attractions is where Lloydminster Tourism comes in.

Over 81 per cent of respondents said they relied on word of mouth when planning their trip, with only a third of respondents reporting that they are aware of and use www.lloydminstertourism.ca as a trip planning tool.

Respondents also suggested increased advertising and more festivals and events would be the most effective ways to bring more tourists to the Border City.

“The overall point of the survey was basically we wanted to see how our current marketing was doing, how we were currently reaching out to visitors and what we could change,” Ducherer said.

One of those immediate changes was setting up a Facebook page to post tourist information and events. Ducherer says Lloydminster Tourism invites residents to suggest events to publicize on the social media site.

“We just really wanted to know how to communicate better (with) our potential visitors,” she said.

Lloydminster Tourism will hold another similar survey in the future. But next time, Ducherer says she wants to hear from the guests themselves.

“Next year we’re going to do something a little bit different,” she said. “We’ll have points hopefully at the hotels, at the restaurants and all those hotspots and events where we’re actually surveying the visitors directly.”

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