Synergy recognized for community involvement

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September 3, 2015 8:15 AM

Lloydminster’s Synergy Credit Union is a finalist for a province-wide business award for community involvement.

The Saskatchewan Chamber of Commerce recently announced the finalists for its 2015 ABEX Awards, which will be held on Oct. 24 in Saskatoon. Synergy has been nominated for the Achievement for Business Excellence Award for Community Involvement, which is awarded to a business demonstrating “exceptional performance in its support of the arts and culture, amateur sports, education, healthcare or voluntary groups.” Synergy Credit Union chief executive officer Glenn Stang says he was “surprised and humbled” when he heard the news.

“Surprised because we’re one of so many businesses in Saskatchewan and I know so many businesses are involved in their communities just like us,” he said. “And humbled to make the finals and probably even more humbled if we ever get recognized by winning the award.”

Synergy is up against eight other finalists from across the province. These include the Queen City Sports and Entertainment Group, Jay’s Transportation Group and KPMG LLP in Regina, Airline Hotels and Scotiabank in Saskatoon, Dutchak Holdings Ltd. in North Battleford, the Prince Albert Co-operative Association and P.A.R. Contracting Ltd. in Halbrite, Sask.

Stang says Synergy aims to spend between $300,000 to 400,000 a year on local events. Employees are also encouraged to volunteer in the community for between 30 and 40 hours annually.

“It’s getting everybody aligned with the value that if we work within our communities, we take money out of our communities, we need to invest in our communities. And I’m quite proud to say that our team does a very good job of that. We’ve got great staff support.”

Stang says there are many businesses active in the community, and he credits the Lloydminster Chamber of Commerce for being a leader in that regard.

“I’ve been here since 1997 and a lot of people tell me that Lloydminster, even though it’s evolving into a little city, it still has a bit of a small-town perspective. And there’s a lot of truth to that in everywhere you go,” Stang said.

“We have staff that gets engaged in the community and there’s never a shortage of volunteers to fill seats whenever approached. It’s a pretty nice job as a CEO to be able to lead a team like this that has that much engagement. It’s a privilege and an honour.”

Stang says winning the award wouldn’t change Synergy’s approach to doing business. He sees the purpose of the award as encouraging businesses to be active in their communities and to make local involvement a priority.

“(When) we get behind an organization, an entity, a cause, we’re not there asking for a lot of direct recognition,” he said.

“It’s not about leveraging a marketing opportunity. It’s really about truly being successful for the community.”

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