While many Lloydminster residents prefer to head out of the city during the summer weekends, perhaps to a lake, Lloydminster Tourism is trying to keep the Border City just as busy.
“One of the things that we promote as Lloydminster Tourism is the events,” said Katlin Ducherer, manager of event and business development for Lloydminster Economic Development, which runs Lloydminster Tourism.
“The city really comes alive with visitors during city events,” she said while pointing out Colonial Days and Wagon Week as two of the Border City’s hottest summer events. “It creates a pretty big buzz.”
Projections for tourism in the city this summer are difficult to make as Lloydminster Tourism is currently in the midst of a two-year research project. However, Ducherer says the city can always count on the events to bring people out to the Border City.
Although Lloydminster is home to Bud Miller All Seasons Park, the Border City Petting Zoo, two golf courses and the Lloydminster Cultural and Science Centre, it’s the event tourism that makes the biggest splash.
That could bode well for Lloydminster, as tourism trends show that more Alberta and Saskatchewan residents are opting for weekend getaways as opposed to long travel vacations. In fact, inter-province spending reaches $7.4 billion in Alberta and $2.1 billion in Saskatchewan each year.
Ducherer says that as a city that many people pass through but don’t necessarily stay in for a long period of time, Lloydminster’s tourism opportunities are consistent, yet limited.
“It is a good thing that a lot of people pass through and we’ve got that potential market. It is, however, very hard to pull people off that path,” she said.
“If they’re just stopping for gas or they’re just stopping through, then they’re probably just going to stop through. If we can keep them here even to do a bit of retail shopping or to stop at one of the great restaurants we have, then in our books that’s a win.”
In order to accomplish that, she says, it’s important for the city’s hospitality groups, restaurants and retail businesses to provide visitors with a top-notch experiences. After all, “the best form of advertising is word of mouth,” said Ducherer.