City launches traffic survey


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May 26, 2015 8:15 AM

Lloydminster and area residents are being asked to take part in a survey to help plan for the future of transit in the city.

The Household Travel Survey was launched on May 18. The Banister Research firm will be making 500 random phone calls to Lloydminster households and another 200 calls to residents within the rural municipalities of Britannia, Wilton and the county of Vermilion River.

“The survey is part of the Transportation Master Plan,” engineering services traffic branch manager Sheena Zimmerman said. “The intent of the survey is to establish current trip patterns, where people are travelling to and from. This will help us with forecasting future patterns of travelling.”

Respondents will be asked to track the use of all household vehicles during four hours of peak traffic on an assigned evening, in what is being called a “trip diary.” Once the information is collected, respondents can either submit their findings online or arrange for Banister Research to call back.

“If you receive a phone call we would really encourage residents to participate as it’s an important part of our master planning process,” Zimmerman said. “It will play into forming some of the foundation of the data that go into the master plan, which allows us to complete some long-term planning and prioritize upgrades for transportation networks.”

The “travel characteristics” that the survey aims to identify include trip origins, destinations and reasons for travel. Planners are also examining how often people go from one place to another, as well as travel patterns between Lloydminster and the surrounding areas.

“Creating a transportation master plan is necessary to ensure vehicle and pedestrian routes are able to accommodate traffic patterns as the city continues to grow for the future,” director of planning and engineering Terry Burton said in a press release.

In July, the city will be launching another traffic survey, this time open to the general public. Questions will focus on personal travel habits and concerns. This survey will be incorporated, along with the Household Travel Survey, into the 2015 Transportation Master Plan.

“Once we have a draft of the master plan, we’ll be sharing that with the public so that people can review it and provide comments before it’s finalized,” Zimmerman said. “The master plan has to be completed by the end of the year so the draft should be out sometime in the fall.”

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