Now project awarding funds for recreation


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May 14, 2015 8:15 AM

Places for children to play are important for any community. Whether it’s a basketball court, soccer field or a playground for kids, these recreational spots help children develop the social skills they need and are key in giving them an active and healthy lifestyle.

In recognition of this, Kraft, in partnership with TSN, have come up with a program called Kraft Project Play, where Canadian communities from coast to coast can nominate themselves for a chance to win $250,000 to invest toward a local recreational project.

“We know the reality is a lot of these places need to be maintained and without the proper facility repairs or upgrades, we risk losing them,” said Kelly Fleming, Kraft brand manager. “So the program Kraft Project Play is really committed to investing in the places we play to help build stronger communities.”

Communities interested in participating can submit their nominations to until June 14. Once on the website submitters can let Kraft know how the prize money will help build a better place to play in their community by showing their community spirit and passion for sports and recreation.

After submissions are closed, a panel of judges will select the top four communities with the three runners-up also receiving $25,000 to go toward their projects.

“A recent study that we received says that Canadians perceive that recreational services make a significant contribution to improved health and help boost social cohesion, so with that in mind we developed the Kraft Project Play program to help build these places to play across Canada.”

Kraft and TSN enlisted the help of former Toronto Raptors player Morris Peterson to kick off the program by sharing a video about his place to play while growing up. Peterson’s place was the Harbourfront Community Centre in Toronto where he honed the skills he needed to make it to the NBA, showing that recreational facilities can make all the difference in a child’s future.

“He’s a TSN analyst and TSN is a wonderful partner of ours in this program. We’ve had tremendous success with them over the years on other projects, and as an organization devoted to growing organized sports in Canada. They knew Mo Pete was a great fit and he absolutely loved working with us on this program,” said Fleming.

“He’s a big believer in infrastructure and how having those places to play in your community can make a big difference.”

Anyone who feels their neighbourhood’s playground or sports facility could use a financial boost can visit and submit your nomination by June 14.

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