The Border City in a book

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May 5, 2015 8:15 AM

For the first time, the Border City has its very own travel guide and it’s not just for tourists.

“Lloydminster and area has so many beautiful and engaging hidden gems,” said Jill Morrison, brand strategist and owner of Red Bicycle Communications, the company that put the guide together. “But for most, unless you know the right people or you’ve grown up here, a lot of those hidden gems are just that: They’re hidden.”

The Local & Traveller’s Guide to Lloydminster is divided into eightsections that helps readers find anything in the city they’re looking for, from shopping and retail stores to community services.

Red Bicycle, which was commissioned for the project by the Lloydminster Chamber of Commerce, is a project management company that helps clients brand or rebrand their businesses.

Morrison says that the guide is designed not only to engage tourists, but also to motivate local residents to interact more with their community.

“We have a lot of people that come into the city (from out of town), and they may go to their one or two favourite stores, they may go over to visit their family or friends. We’re hoping that this encourages them to explore further and discover more and new opportunities to really be engaged with Lloydminster.”

As the Border City has grown and evolved over the past several years, Morrison says that Lloydminster has lacked a “go-to” resource for residents to consult before going out.

“I’m from Lloyd and I moved away for seven years and when I moved back, the first thing I looked for was one of these guides just because being from Lloyd, I know of certain things that are going on all the time,” she said. “This is going to be that hub for it. I’m not sure why we haven’t done it before but we’re doing it now.”

Red Bicycle spent one year assembling the guide, which was made public for the first time on April 30. In conjunction with the Chamber, Red Bicycle intends to distribute about 5,000 hard copies of the guide throughout the city. An online version is available on the Chamber’s website, where readers can view each section of the guide individually, or the whole file at once.

Morrison says that although Lloydminster is generally thought of as a winter city, Red Bicycle chose to release the guide in the spring as people begin forming their summer plans.

“As a local person, you want to get out and explore, versus hibernating in your house.”

The guide was completely funded by the community through advertisements and Red Bicycle is already selling ad space in next year’s version, as it plans to update the guide annually.

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