Ticketmaster 'a dream come true' for Lloyd Exhibition

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April 23, 2015 8:15 AM

Daryl Hanley, chairman of special events and fair entertainment at the Lloydminster Exhibition Grounds, called the venue's new affiliation with Ticketmaster 'a dream come true'. He spoke about the partnership at a press conference on Friday, April 17. - Alex Chippin

Any ticket worldwide that Ticketmaster sells will now be available for purchase at the Lloydminster Exhibition Grounds.

“It’s been on our wish list for a while and we’re pretty excited to announce that we are becoming a Ticketmaster outlet,” said Daryl Hanley, chairman of special events and fair entertainment at the exhibition.

In the past, tickets to Ticketmaster-exclusive events had to be purchased directly through the company by phone or online. That posed issues for people that were uncomfortable giving out credit card information through those streams or had concerns about printing at home, authenticity of bar codes or other potential conflicts. Tickets could otherwise be purchased at the event, but that was problematic for people in Lloydminster that wanted tickets for out-of-town events.

Now that the exhibition and Ticketmaster are affiliated, individuals can purchase tickets at the exhibition box office to any event around the world for which Ticketmaster sells. They’ll have access to seating charts and ticket availability, and receive traditional stubs from the exhibition’s Ticketmaster box office.

Hanley says that the partnership offers no drawbacks for consumers as ticket prices will be not be impacted, and additional fees like third-party charges will not be added.

“There’s no extra fees to the ticket buyers at all. It’s just a convenience of having something local, where finally you don’t have to order it online or be in Edmonton or Saskatoon. In Lloydminster, you can come right down here and get any tickets to any concerts or any events right off of our Ticketmaster site.”

For the exhibition, the deal should significantly increase revenues. Hanley says the facility was losing out on business for events that sold tickets exclusively through Ticketmaster. Several musicians and event organizers prefer to have their tickets sold via Ticketmaster so that they can track sales more easily.

Hanley says this is the perfect time to become an outlet as the exhibition increases the number of events it hosts each year, with plans to continue the trend.

“We get a lot of questions about ‘Why can’t we buy our tickets at the (exhibition) office through Ticketmaster?’ And because we’re doing more and more bigger concerts with bigger names, they all want Ticketmaster involved,” he said. “It’s much, much more convenient, especially with the number of concerts and events that we are going to be hosting in the next few years.”

In addition to unveiling the new Ticketmaster outlet, the exhibition announced that Country Music Hall of Fame inductees the Oak Ridge Boys will be coming to the Alberta Building stage for a concert on June 4.

Tickets go on sale April 27, with pre-sale opportunities available to those who sign up for the exhibition’s email newsletter or like them on Facebook.

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