Albertans to choose province's new licence plate


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July 10, 2014 11:10 AM

Starting today, Albertans will have the chance to vote for one of the three designs shown above. The winning design will become the new licence plate for Alberta vehicles. Voting can be done on

After 30 years, Alberta cars are about to get a little improvement.

Tuesday afternoon, Premier Dave Hancock, Doug Griffiths, minister of Service Alberta, Jonathan Denis, minister of Justice and Wayne Drysdale, minister of Transportation, announced that Albertans would get the final choice in deciding what Alberta’s new licence plate would look like.

“These three designs are all inspired by the pride Albertans have in their home,” Hancock said in a press conference unveiling the new designs that Albertans will have a chance to vote on.

“The natural beauty of our province is on display in all three designs. I know Albertans will enjoy having a say on what their new provincial licence plate will look like.”

Starting today, and running until Aug. 19, Albertans will be able to vote for one of the three finalists, on The final results will be announced at a later date.

Griffiths said that the licence plates will be easier to see in the dead of night “The new licence plate will have a reflective coating that makes the plate easier to see under low light conditions and easier for infrared equipment to read,” he said.

Hancock said that the three designs that will be voted on by the residents of Alberta are currently just conceptual.

“Variations can happen on them, the website at the bottom will be a place holder,” he said. “It could also be a travel website, but the idea is to have an easy place people can connect to, to get better information.”

Hancock also said that the design elements reflect the different areas of the province.

“The Rocky Mountains, the agriculture sector in the province, together it somewhat models the provincial shield,” he said.

The different aspects that the licence plates have on them are what Albertans wanted to see, according to Hancock.

“We are pleased that we are able to use the feedback that we got years ago, in the new options.”

Consultations into the new licence plates began back in 2007.

Griffiths said that the new plates will come at an increased cost.

“The cost of moving to the old plates, which cost $1 per plate, to the new plates will be $2 per plate,” he said.  “Keep in mind, most of that cost will be offset by generating extra revenue.”

According to Griffiths, there are currently over 165,000 vehicles that are not registered on Alberta roads.

“With the 165,000 vehicles that are not registered on the roads today, at $75 per registration, that is about $12 million in revenue that the province loses in registration. Which will more than cover the registration,” he said.

The new plates will also begin to take off the unregistered vehicles off the road, according to Griffiths. “The new plates will help identify cars that are unidentified as well,” he said.

According to Griffiths, the licence plate has not been changed since the early 1980s. Denis said that the roll out of the new plate will take place sometime in the spring of 2015.

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